In the 21st century, our world faces unprecedented challenges — from climate change and economic instability to rapid technological disruption and widening social inequalities. These pressures test the resilience of global economies and call for bold, innovative strategies focused on sustainable growth.
Key Findings from the 2025 Survey:
One promising approach that resonates strongly with our teaching and practice at the University of Hull London is the YETI framework, which stands for Youth, Entrepreneurship, Technology, and Innovation. This model highlights how these four interconnected pillars can drive resilience and sustainability in modern economies, values that are central to our MSc Business Management programme and our Design-Driven Business Innovation and Management module.
Why Economic Resilience Matters
Resilience today is not merely about “bouncing back” it is about adapting, innovating, and thriving amid uncertainty. Economies that can respond flexibly to global shocks, whether pandemics, climate crises, or geopolitical shifts, are better positioned for long-term, inclusive growth. Within our MSc programme, we encourage students to explore how frameworks such as YETI can translate theory into practical, impactful strategies. Through design thinking, business model innovation, and sustainability-focused projects, our students are learning to view resilience not as a reactionary measure, but as a strategic mindset for continuous evolution.
The Four Pillars of YETI and Our Learning Community
1. Youth – Empowering the Next Generation of Leaders
Our international students are at the heart of innovation. Each cohort of MSc Business Management students brings a wealth of cultural diversity, creativity, and ambition. They are redefining what it means to be global business leaders, designing new ventures, developing sustainable business models, and tackling real-world challenges through experiential learning and applied research. Their engagement in collaborative projects and case studies demonstrates the power of youth-driven innovation to reshape industries and communities. By empowering our students to lead with purpose and empathy, we nurture a new generation of business professionals who can drive positive social and economic transformation.
2. Entrepreneurship – Cultivating an Innovative Mindset
Entrepreneurship remains a key focus of the programme. Through modules such as Design-Driven Business Innovation and Management, students are challenged to think like entrepreneurs, identifying opportunities, assessing market gaps, and creating scalable solutions that balance profit with purpose. Our students’ entrepreneurial projects increasingly embrace green and social innovation, reflecting global priorities for responsible business. From sustainable tourism models to AI-driven solutions for circular economies, their work illustrates how entrepreneurship can strengthen both economic and environmental resilience.
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The call to action is clear:
Empower youth. Foster entrepreneurship. Leverage technology. Drive innovation. Together, we can build resilient economies, and resilient minds, for a sustainable global future.
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