Sound familiar? So what are we going to do?
Now’s the time to be brave, clear-eyed, and yes, a little bit radical. Here are seven things’ universities can do this year to not just stay afloat but genuinely move forward with purpose.
1. Financial Pressures Are Real: So What Sets You Apart?
The numbers don’t lie. Home fees haven’t really moved in over a decade. Costs are rising. Surpluses have vanished. International markets are cooling. Differentiation is no longer a luxury its survival strategy.
What are you known for? What’s your public value? And are your processes, systems and priorities aligned to that core identity?
The institutions that succeed will be the ones who can confidently say, this is who we are, this is who we serve, and this is the difference we make.
2. AI and Automation: Not a Threat: Just a Boring Colleague Who Never Takes a Day Off
AI might not change everything overnight, but it should be changing the day job. Done right, it’s not about replacing people it’s about removing the friction that stops them doing their best work.
Whether it’s smarter timetabling, automated registry workflows, or AI-assisted student communications, the goal is the same: make life easier, not more complicated.
Free people up to think, connect, and lead not just click.
3. Rewrite the Rules: With Compassion at the Core
It’s 2025. Students are navigating housing insecurity, complex lives, rising costs and uncertain futures. Our policies should meet them with empathy, not bureaucracy.
We must ask: are our academic regulations helping students progress or making it harder for them to stay the course?
Let’s redesign policies to reflect real student lives. Rethink punitive attendance rules. Review burdensome reassessment processes. Rethink Mitigation Circumstances process, things happen we know this. Build in trust, flexibility and compassion and let policy be a vehicle for inclusion, not a barrier.
4. The International Picture: Uncertainty Is the New Normal
For too long, international student income has quietly propped up the sector. Now the foundations are wobbling. With ongoing Home Office reviews, potential changes to UKVI legislation, and the spectre of “at risk” countries being penalised, the pipeline is fragile.
This isn’t just about numbers. It’s about risk, reputation, and resilience. Universities must urgently scenario-plan, diversify their recruitment base, and strengthen student support from visa to graduation.
The days of one-size-fits-all internationalisation is over. It’s time for nuanced, ethical, and institution-specific strategies that can withstand political headwinds.
5. Work With Your Students: Not Just For Them
Let’s stop calling it student partnership if it’s just consultation with nicer snacks.
Your Students’ Union isn’t just an event organiser it’s your most valuable critical friend. Real partnership means inviting students in early, sharing decision-making power, and being open to uncomfortable truths.
Ask them what’s not working. Really listen. And be prepared to act on it together.
6. Invest in Systems That Deliver Insight: Not Just Dashboards
We have data coming out of our ears but what we need is clarity. It’s time to invest in systems that do more than measure they reveal. Whether it’s:
- Curriculum management tools that enable agile course design,
- Student insight platforms that capture live feedback (not just tick-box surveys), or
- Analytics that identify who needs support before they disappear,
The right systems aren’t just IT upgrades. They’re student success enablers.
7. Let’s Do Better: Not Just More
In tough times, the instinct is to squeeze harder. But instead of asking exhausted teams to do more, what if we asked: what really needs doing and what doesn’t?
This is the moment to simplify. Prioritise. De-layer. Say no. And build cultures where people feel supported and trusted not stretched thin and the breaking point.
In Summary: This Isn’t a Crisis. It’s a Call to Lead Differently
We won’t solve the challenges of 2025 with the solutions of 2015. This isn’t the time for surface change or shallow fixes it’s the time for institutions to choose courage over comfort, clarity over complexity, and compassion over control.
Let’s Talk
If this resonates if you’re wrestling with any of these issues or looking for support to take the pressure off your team we’re here to help.
From policy review to systems thinking, from compassionate regulation to practical strategy we bring experience, energy and solutions that make a difference.
Let’s take the burden off your desk and move things forward, together.
Drop me a message if you’d like to chat.
If you’d like to find out how AHEP Consulting can help your organisation, email consulting@ahep.ac.uk, or if you would like to have a conversation, call 0161 528 0531.
0 comments on “UK Higher Education in 2025: If You’re Waiting for Things to Settle Down… You Might Be Waiting a While”