Data, Bias, and Decision-Making: Understanding AI’s Impact in Higher Education

Location: Online

Date: Thursday, 16 April 2026

Time: 12:00-13:00

Price: £15.00+VAT for AHEP ‘Associate’, ‘Member’, ‘Accredited’ and ‘Fellow’ with a charge of £30.00+VAT for Intro to AHEP and non-members.

This event is part of a wider series with Martha Horler, the Data Goddess and AHEP Consultant. Check out the events page for more information.

About this session

This session is part of the wider ‘AI Literacy’ webinar series, check out some of the subjects covered in future sessions here and join us as a member to receive free access!

Artificial intelligence is increasingly present in higher education, but many staff are unsure what AI actually is, how it is being used, and what this means for their role.

AI systems are shaped by the data they are trained on, and the ways they are used within institutions. In higher education, this has important implications for fairness, transparency, and decision-making across areas such as student success, admissions, marketing, and workforce planning.

This session explores the relationship between data, bias, and AI-assisted decision-making in higher education contexts. It introduces key concepts around data quality, representativeness, and bias, and examines how these factors can influence AI outputs and recommendations. You will consider real and realistic examples of how bias can be introduced through data, system design, or organisational processes.

The session emphasises critical questioning rather than technical detail, helping you develop the confidence to ask how AI systems reach conclusions, what assumptions are embedded in data, and where risks may arise. It also explores the role of professional judgement, transparency, and accountability when AI-supported insights are used to inform decisions that affect staff or students.

Why attend?

Understand how data quality and bias influence AI-driven insights and decisions

Learn how bias can emerge in higher education systems and processes

Build confidence in questioning and interpreting AI-assisted outputs

Who is this session suitable for:

This session is aimed at higher education professionals who are involved in interpreting data, using dashboards or reports, or contributing to decision-making processes. It is particularly relevant to professional services staff, managers, and leaders who want to better understand the implications of AI-assisted decision-making.

What you will do in the session:  

You will be engaged through short case examples, guided discussion prompts, and reflective questions focused on your own institutional contexts. Polls and discussion points will be used to surface different perspectives and encourage critical thinking about data, bias, and decision-making.

Details in brief

Venue: Online

Date: Thursday, 16 April 2026

Time: 12:00-13:00

Price: £15.00+VAT for AHEP ‘Associate’, ‘Member’, ‘Accredited’ and ‘Fellow’ with a charge of £30.00+VAT for Intro to AHEP and non-members.

If you have any questions, please email hello@ahep.ac.uk.

Learning Outcomes

By the end of the workshop, delegates will be able to:

1. Explain how data quality and bias can influence AI system outputs and decisions

2. Identify potential sources of bias within higher education data and workflows

3. Apply critical questioning to AI-assisted insights used to inform professional or institutional decisions

How does this session align with the AHEP Professional Framework?

1. Demonstrating Responsible Practice and Personal Integrity 
The session supports ethical and responsible decision-making by enabling delegates to recognise risks, bias, and limitations in AI-assisted systems and to act with accountability when using data-driven insights.

1a. Promoting Equity, Diversity, and Inclusion
By exploring how bias can emerge through data and systems, the session helps professionals understand how AI-supported decisions may disproportionately affect different groups and how these risks can be identified and challenged.


We look forward to welcoming you to this event.

Speaker

Martha Horler

The Data Goddess and AHEP Lead Consultant

About Martha

Martha Horler is a data and AI consultant with extensive experience working across higher education, supporting institutions to use data responsibly, effectively, and ethically. Her work focuses on data strategy, AI literacy, governance, and capability-building for professional services and leadership teams. 

Martha has worked with a wide range of higher education providers and sector bodies, delivering training, workshops, and advisory support on data-informed decision-making, AI readiness, and digital change. She brings a practical, non-technical approach to AI, grounded in real institutional contexts and an understanding of the challenges faced by higher education professionals.