Emma Smith

Lead Consultant

Emma Smith is a communications leader with 25 years of experience, specialising in helping organisations communicate effectively through change and in managing reputational risks, particularly during major incidents and crises. She has led communications, PR, marketing, corporate events, and stakeholder engagement across three universities, transforming communications strategies, strengthening reputational resilience, and driving significant improvements in brand awareness.

Bringing expertise from across the public and private sectors, Emma has also held senior communications and marketing roles in Further Education, Local Government, the Fire & Rescue Service, Financial Services, and a national charity. Beginning her career as a sports journalist and editor, she retains a deep understanding of the media industry and its dynamics.